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Privacy Policy

Last Updated: 30/09/2025

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AJ Executive Cars (“we”, “us”, or “our”) is committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains what personal data we collect, how we use it, and your rights as a data subject when you interact with us through our website.

 

Who We Are

AJ Executive Cars
6 Southwick Court, Bracknell, Berkshire, RG12 0XL 
Email: bookings@ajexecutive.co.uk 
Phone: 01344 578903

We are the data controller responsible for your personal data collected through our website.

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What Information We Collect

When you submit a travel request form on our website, we may collect the following information:

  • Full name

  • Email address

  • Phone number

  • Pick-up and drop-off locations

  • Date and time of travel

  • Any additional notes or preferences you provide

We do not collect data through cookies or use any third-party tracking tools.

 
How We Use Your Data

We use your information to:

  • Respond to your travel request

  • Provide quotes and confirm bookings

  • Communicate with you about your journey

  • Manage your bookings within our internal booking system

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Legal Basis for Processing

Under the UK GDPR, the lawful bases we rely on for processing this information are:

  • Contractual obligation – to process your request and potentially enter into a contract for chauffeur services.

  • Legitimate interests – to respond to enquiries and operate our business efficiently.

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Sharing Your Data

We do not sell or share your personal data with third parties, except where necessary to:

  • Fulfil your travel request (e.g., assign a chauffeur)

  • Comply with legal obligations

Any third parties we work with are required to respect your data and process it in accordance with data protection laws.

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Data Retention

We retain personal details in our booking system for regular clients to streamline future bookings and improve our service. If you are a regular booker, your information may be stored securely to save you from re-entering it for each journey.

However, you may request that we delete your personal information at any time, and we will do so unless we are required to retain it for legal or regulatory purposes.

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Your Rights

Under data protection law, you have rights including:

  • Right to access – You can request copies of your personal data.

  • Right to rectification – You can ask us to correct inaccurate data.

  • Right to erasure – You can request that we delete your data.

  • Right to object – You can object to processing based on our legitimate interests.

  • Right to restrict processing – You can ask us to limit what we do with your data.

To exercise any of these rights, contact us at bookings@ajexecutive.co.uk.

 
How to Complain

If you are unhappy with how we have used your data, you can contact us directly. You also have the right to lodge a complaint with the UK’s data protection authority:

Information Commissioner's Office (ICO)
Website: https://www.ico.org.uk
Phone: 0303 123 1113

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Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website and we recommend reviewing it periodically.

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